Praise for The SaaS Playbook

“Rob knows software, and he knows startups. I’ve been learning from him since the early years of HubSpot. You should too.”

— DHARMESH SHAH, Cofounder/CTO, HubSpot

“By far the best book on this subject. Packed with specific instructions but also surprisingly deep insights into the hurdles and solutions. You can tell he’s speaking not only from his own extensive experience but from knowing hundreds of other startups. A must-read for every bootstrapping entrepreneur.”

— DEREK SIVERS, Founder of CD Baby. Author of Anything You Want

“If you’re starting or running a SaaS business, this book isn’t just good; it’s essential. Rob’s seen hundreds of SaaS businesses fail and dozens succeed, and he’s distilled that knowledge into a beautifully readable, perfect-sized volume of only the really good advice. Even as a seasoned founder, I kept uncovering bits of gold, chapter after chapter. You will, too. If you want to avoid the pitfalls that imperil every SaaS startup (and kill 95% of them), read this cover to cover and refer back often; that’s my plan.”

— RAND FISHKIN, Cofounder, SparkToro

“I do whatever Rob recommends in SaaS! With a track record like his, it’s a gift he’s sharing this playbook with the world. Must read for every SaaS creator.”

— NOAH KAGAN, Chief Sumo, AppSumo.

“Rob’s one of the few minds who sits at the center of the SaaS ecosystem

with the knowledge of not only how to build SaaS products properly but also how to scale them. His playbook is something I’ve wanted for years—glad he finally put it down on the page so we can all learn.”

— PATRICK CAMPBELL, Cofounder, Profitwell

“Most of the advice that’s out there about growing a SaaS past the initial phases is pretty bad. Not a lot of people have actually run a bootstrapped SaaS business for a long time. Rob Walling is the exception. He’s been in the trenches for over a decade and has been mentoring the indie software community the whole time. I started reading this book, and I can’t put it down.”

— PELDI GUILIZZONI, Founder and CEO, Balsamiq

“Rob has more years in the bootstrapped trenches than anyone, and that’s why he’s my go-to source for how to build a lucrative bootstrapped business. After learning from his teachings and community, I exited my bootstrapped SaaS for 7 figures!”

— LAURA ROEDER, Founder, Paperbell

“Rob is a startup Grand Master who’s inspired me and countless others. A chance to learn from Rob’s condensed knowledge is a drop-everything-and-do-this-instead moment.”

— COURTLAND ALLEN, Founder, Indie Hackers

“Rob has instilled so many important lessons about building software businesses in me so deeply that I almost forget how naive and lost I was before finding his work. Even if you wouldn’t call your business SaaS, you’re going to learn something from this book that changes the trajectory of your company.”— ADAM WATHAN, Founder, Tailwind Labs

“If you want to raise a million dollars for your next big idea, look elsewhere. If you want to develop your idea into a multimillion-dollar software company, this book is for you. Rob Walling is the go-to strategist for bootstrapped entrepreneurs. As a founder, he’s achieved life-changing exits, all while advising and helping countless others. His ability to share his in-the-trenches experience with authenticity, clarity and intellectual honesty is unmatched.”
— DAN ANDREWS, Author of “Before the Exit”