Who Should Read This Book

If you want to build an ambitious software startup with or without raising capital, you should read this book.

More specifically, I will focus on SaaS. Think of SaaS companies as real products used by real customers who pay them real money (usually monthly or annually). You’re likely aware of many SaaS companies: MailChimp, Basecamp, Dropbox, Slack, and Zoom, to name a few.

If you’re looking to grow a side project that could one day replace your full-time income (and then some), you should read this book.

If you’re a software developer, a no-code aficionado, or you’ve never written code in your life, but you’re looking to learn the most actionable tactics and frameworks to build and launch a SaaS, you should read this book.

If you’re looking to learn how to build a product people want and are willing to pay for or how to reach customers at enough scale to grow your company into a seven- or eight-figure business, you should read this book.