Appendix A: Resources

Appendix A: Resources

Although it is far from exhaustive, this appendix is intended to provide you with additional resources for learning and community, including several that were mentioned throughout the book.

I maintain a page on this book’s companion website with up-to-date information on topics that change frequently. To view the page, visit saasplaybook.com.

Communities

MicroConf is a community of tens of thousands of ambitious SaaS founders, ranging from those in the idea stage to those who have many millions in revenue. It offers both online and in-person events, a free online community (hosted in Slack), mastermind matching, and more. Learn more at microconf.com

Indie Hackers is a community of developers launching side projects and building them into full-time incomes and beyond. Indie Hackers has a long-running podcast in addition to its vibrant (and free) online community. Learn more at www.indiehackers.com

The Dynamite Circle is a community focused on digital nomads and those looking to build incredible lifestyles through their businesses. They cater to every type of entrepreneur, from software to freelancers to agencies, e-commerce entrepreneurs, and content creators. They offer a paid online community, in-person events, mastermind matching, and more. Learn more at dynamitecircle.com

Rhodium is a community of digital entrepreneurs and investors. They offer an online community, facilitated masterminds, and in-person events for entrepreneurs running content, e-commerce, SaaS, and productized service businesses. Learn more at rhodiumweekend.com

Podcasts and YouTube Channels

Startups for the Rest of Us is a 30-minute podcast I’ve shipped weekly since 2010. It covers many topics contained in this book, including all aspects of building, launching, and growing SaaS companies. Learn more at startupsfortherestofus.com

Bootstrapped Web, with Brian Casel and Jordan Gal, is a long-running conversation between two SaaS founders who talk week-to-week about building their companies. Learn more at bootstrappedweb.com

Lenny’s Podcast, with Lenny Rachitsky, is an interview show that focuses on building and growing great products. Learn more at www.lennyspodcast.com

In Demand, with Asia Orangio, breaks down marketing myths and lays the foundation for both bootstrapped and funded SaaS founders to grow their businesses with strategies and tactics that work. Learn more at in-demand.castos.com

MicroConf’s YouTube channel is where we publish weekly videos, usually 10 to 15 minutes long, focused on tactical SaaS-related topics, from ideas to validation to launching and growing. Learn more at microconf.com/youtube

Dan Martell’s YouTube channel is where SaaS coach Dan Martell talks about all things SaaS, from branding to sales to growing your team and more. Learn more at youtube.com/user/danvmartell

Masterminds

If you are interested in being matched with like-minded founders, check out these SaaS-focused mastermind matching services:

You can also check out MicroConf’s free guide to starting a Mastermind at microconf.com/mastermind-101

Books

Marketing

  • Traction by Gabriel Weinberg
  • Hacking Growth by Sean Ellis and Morgan Brown
  • The 1-Page Marketing Plan by Allan Dib

Sales

  • Product Demos That Sell: How to Deliver Winning SaaS Demosby Steli Efti
  • Founding Sales by Pete Kazanjy
  • Demand-Side Sales by Bob Moesta and Greg Engle
  • The Ultimate Sales Machine by Chet Holmes, with Amanda Holmes

Positioning and Branding

  • Obviously Awesome! by April Dunford
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Mindset

  • The Zen Founder Guide to Founder Retreats by Sherry Walling
  • The Entrepreneur’s Guide to Keeping Your Sh*t Together by Sherry Walling with Rob Walling

M&A

  • The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top by John Warrillow
  • Before The Exit: Thought Experiments For Entrepreneurs: A Short Guide For Founders Planning to Sell Their Business by Dan Andrews

Customer Research

  • The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs by Jim Kalbach
  • Deploy Empathy: A Practical Guide to Interviewing Customers by Michele Hansen
  • The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You by Rob Fitzpatrick