Automate the Recruiting Process

The hardest part about continuous interviews is finding people to talk to. In order to make continuous interviewing sustainable, we need to automate the recruiting process. Your goal is to wake up Monday morning with a weekly interview scheduled without you having to do anything.

Some teams have no problem recruiting interview participants, and they skip over this step. However, every team has weeks in which something goes wrong—a release goes awry, a significant prospect is at risk, a key team member is unexpectedly sick. It’s during these weeks (that happen far more often than we like to admit) that you’ll want to fall back on your recruitment automation to help you sustain your weekly interviewing habit.

When a customer interview is automatically added to your calendar each week, it becomes easier to interview than not to interview. This is your goal.