Recruit Participants While They Are Using Your Product or Service

The most common and easiest way to find interview participants is to recruit them while they are using your product or service. You can integrate a single question into the flow of your product: “Do you have 20 minutes to talk with us about your experience in exchange for $20?” Be sure to customize the copy to reflect the ask-and-offer that works best for your audience. If the visitor answers “Yes,” ask for their phone number.

This strategy works best for high-traffic sites, where you can turn the survey on for a few minutes and get a response right away. If you don’t have a high-traffic service, it may take hours or even days to get your first response. In this case, instead of asking for a phone number, ask the visitor to schedule an interview. Use scheduling software to reduce the back-and-forth required to find an available time.

For new products or services with few or no customers, you can still implement this strategy. Instead of recruiting people while they use your product (as it may not exist yet), you can use ads to drive traffic to a landing page. You can recruit people directly from the landing page.